AppleTV cherry strike two weeks afterTheatre
Wonder Woman 1984 may have started a trend. On Twitter from the account of the production company AGBO Russo Brothers announced that the next film Cherry on 24. 2021 in cinemas and only two weeks later on 12 February. Mars, which will be broadcast on AppleTV. Twitter also got four images of the film starring Tom Holland as Nico Walker, an army veteran who turns to bank robbery to pay off his drug debts. Based on Walker’s semi-autobiographical novel of the same name, Cherry is the first film by the Rousseau brothers since the Avengers: The finals and co-stars Ciara Bravo, Bill Scarsgaard and Jack Raynor.
It is still too early to announce a moratorium on cinemas, but the deployment of Wonder Woman 1984 is certainly proof that Wonder Woman 1984 will not be an exception. He does not land in the service plane on the day of his theatre release, as would be the case with DECU, but the two weeks between the first two are not a window, but an open door. It can be assumed that more films will follow in the coming months, either by making themselves available both at home and in the cinema, or by reducing the gap exponentially. It’s a turnaround if the exercise continues after the locks are finished (although it’s also a turnaround if the locks are ever finished), but I still believe it will eventually return to something that seems normal. The time window may be getting shorter – it’s shorter than it used to be – but I don’t think theatre tours will be sacrificed because there’s real money. Breithbart’s John Nolte suggests that Warner Bros. is now moving to streaming and using his great films to play a long game that attracts more viewers and possibly billions of subscribers. This probably also applies to Wonder Woman 1984, at least in part, but with the exception of a few films it makes no sense because at some point all interested parties will be signed. How are you going to pay for these movies afterwards? The Critical Drinker refers to what I said: When films – especially big blockbusters like superhero films – go on stage, they lose money because they build up interest on the debts and loans the studio has taken on to finance them. If all your potential customers have already subscribed to your service, you won’t be able to make a lot of new money. In the near totalitarian future that’s probably the best they can do, but I think they want to get out of this box as soon as possible. Cherry reminds me of another problem with this business model: not everyone can or wants to subscribe to all streaming services. For example, I don’t have a subscription to AppleTV, and since I live in one of the most draconian states in the country, I don’t see a local cinema that opens in February, so I may not be able to see this movie for a long time, and I doubt I’ll be alone. This is another obstacle they will have to overcome if they want to leave the theatres completely. I know a lot of people are worried (including Patty Jenkins), but I don’t think the theatres will disappear completely; even if they don’t admit it, Hollywood needs them almost as much.
What do you think of Cherry’s release plan? Subscribe to AppleTV? Is the movie theater on its way to the drone? Let us know in the comments and stay Geeks + Gamers to get news about the movies!