What does an influential person look like and feel like?

Be an influential person, as defined in the Meriam-Webster dictionary, i.e. a person who influences, inspires or directs the actions of others.

When the world succumbed to a global epidemic called Coronavirus, influential people no longer adopted a combination of brand support, because most brands are now managing to survive the effects of the pandemic, but instead need to do more to reposition themselves, because they now have more time to experiment and really understand which markets (sic) they could be exposed to.

For example, three filmmakers from Southeast Asia are tasked with collecting and documenting the daily lives of these influential people and understanding how it feels and seems to reconsider the term – influential person – in order to fully adapt to the challenges of these ever-changing times.

Eileen Chong from Singapore, Ratrickala Bre Aditya from Tanakhir Films Indonesia and Don Senok from the Society of Film Producers (FPS) in the Philippines are launching a 90-day series of social documentaries entitled I AM SOCIAL, which will explore life in the social media era from the three largest digital centres in the Southeast Asian region.

This open call for proposals offers a simple condition: Voices passionate about building their own personal brand with different interests and experiences.

We’ll take the labels off. Even if you are a professionally influential and already well-known person, or an Ascendant who wants to attract more people to his or her personal website, we invite you to be part of a regional community of different voices.

– Don Senok, Film Producers Society (FCS), Philippines.

Don Senok, photo courtesy of imdb Don Senok, FPS profile

We’ll take the labels off. Even if you are a professionally influential and already well-known person, or an Ascendant who wants to attract more viewers to your personal website, we would like to invite you to be part of a regional community of diverse voices, – with Don Senok of the Film Producers’ Association’s Collective Group (FPS) behind the successful campaign for Keith Keith, Patai on Chi Jesus (Jesus Is Dead), BayBast and his short film Sa Among Agwat, with which he won the Best Director’s Award at Cinemalaya 2019.

For Eileen Chong, director and co-author from Singapore, the market for influential people is causing a huge boom throughout Southeast Asia. There is a need to explore the phenomenon of the Age of Influencers – to understand how Influencers can change the way we live, eat, sleep, work, and relate to others culturally.

Eileen Chong, Managing Director from Singapore Eileen Chong, Managing Director from Singapore

We look at the growing role of social media in the lives of consumers, persuasion methods for young people and the psychological consequences of life in our time. What does it really take to excel in these times of large influxes of influential people?

The three countries are looking forward to working together from different perspectives in this rare international digital collaboration.

South East Asia is considered as a single entity and has a large number of digital users and is therefore in all digital activities comparable to major world markets such as the US, the EU and China: Boarding, social networking, mobile and socially mobile.

Today, Southeast Asia is the world’s most active mobile Internet user, with 360 million Internet users, according to SEA 2019. Of the 360 million Internet users in Southeast Asia, two-thirds of the region’s population, 90 percent have access to the Internet via mobile phones, the report says.

There is no doubt that the digital sector is flourishing and that there is great interest in telling stories and creating virtual worlds as new realities. This growth is expected to continue in the coming years.

Indonesia has the highest penetration rate of social media, attracting 199 million people per month by 2020. The eMarketer projects will reach 212 million people in 2021.

Mandy Marahimin, Indonesian Director Mandy Marahimin, Indonesian producer

Indonesian producer Mandy Marahimin, whose film Islands of Faith has just been released on Netflix, says that the film [I AM SOCIAL] has a simple purpose: The goal is to show what it takes to climb the stairs of a superstar and become a powerful person by talking about yourself through different lenses (Singapore, Indonesia and the Philippines). We hope that we can show how these experiences shape who we are as human beings and how we are all equal despite our cultural differences.

In second place are the Philippines, which make up more than half of the total population. 73 million internet users regularly use social networking sites. These figures are still conservative given the limited access of Filipinos to the archipelago.

For director Baby Ruth Villarama, whose documentary works such as Sunday Beauty Queen, Little Azkals and Jazz in Love are a huge documentary treasure trove. When I was asked to contribute to this project through the SPF, I thought it would be a good way to support the voices that can keep us in society as we look for ways to navigate the noisy digital space of the new world. I believe that social influence should not only be a desire to shine and pose. It’s time to meet digital heroes who are more in tune with their feelings and experiences, so we people can communicate better.

We encourage you to join this open call. Send a short video (max. 4 minutes) via the SOCIAL IAM link, in which you talk about yourself and your world.

Send your short video in the format you find here.


The deadline for submission of applications is 09.00. September 2020.

For more information, please contact: [email protected]


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