The production company Flip This Bitch may surprise you at first sight with his name, but believe us when we say that this name is exactly what he does.
With over 15 years of experience, the Flip This Bitch team has contributed to countless exciting entertainment projects, including E! Tonight on Network Employment, Jersey Shore on MTV: Family holidays, Netflix cleaning with Marie Kondo, Bad Girls Oxygen Club and Top Elf Nickelodeon – these are just a few examples! They are also specialized in building/designing houses, building custom made outdoor furniture for restaurants, offices and apartments.
Of course they know what they are doing and we have had the opportunity to take their brains into our hands and learn more about their process, their talents and their unique sense of humour. Look at our conversation below!
Can you explain to our readers what the tasks of a design agency are and how you started Flip This Bitch?
Jeffrey Eiser: We are responsible for creating the atmosphere and setting for film and television. We also design events, interiors and custom work. Flip This Bitch has existed as a concept for 12 years and has been a complete company for five years. The concept originated from the idea of conquering one’s own niche in the industry. In recent years we have grown exponentially and now offer a wide range of services, both in front of and behind the camera.
What is your process of creation, beginning, end, progress?
Jeffrey Eiser: The process usually begins with a dose of Lexapro (or Xanax, in the case of Sue) and ends with tears. All jokes aside, we take our research process very seriously. We start by cultivating ideas in their broad lines according to the needs of the customers. From there we move on to rendering and making conceptual drawings. After approval, we start with the purchase and then with the installation. We brought the process to science and invented our methods to distinguish ourselves.
Sue Oneto: As soon as I take Xanax, I can fully focus on the creative direction of the client (Ha!). I usually start with a Pinterest page or moodboard and get inspired; this includes stories about colours, materials, textures, art, decoration, lighting, etc. Once this is done, we can narrow our vision. Shopping is the most fun. For projects with a larger budget I can hire a buyer to help me, but often I manage it myself. Spending other people’s money is the best way to do it. Then we’ll get it all sorted out.
How is the collaboration going with the rest of the team involved in the project?
Jeffrey Eiser: I try to be as cooperative as possible while keeping my eyesight. I think the best thing about our core team is that we have worked together on our company for many years and that we are fully committed. We have the same instincts.
Sue Oneto: Jeff and I often have the same idea at the same time. In other cases we have totally different ideas and a long (or shorter) conversation arises. He usually wins. Anyway, we always take ideas with us and see what’s left.
What are the subtle nuances that go into a sentence? Which details require the most attention? What are the smallest details you need to address or consider?
Jeffrey Eiser: If there’s one thing Flip This Bitch is known for, it’s subtlety. Because we mainly work on theatre and reality shows, we are usually not concerned with the art of subtlety, but in creating these worlds we keep the characters in our heads.
What is the scale on which you can design a set?
Jeffrey Eiser: I think we’ve proven so far that we can design a sentence on any scale. The real question is how much can a company pay for a package?
How can I keep up to date with the latest trends and integrate them into my projects?
Jeffrey Eiser: We are constantly looking for the next big trend and we always try to push the boundaries in our work. As a team, we strive to be pioneers, so there is always a bit of foresight in the process.
Sue Oneto: I regularly visit many interior design blogs, and I ping-tone on Pinterest and scroll Instagram. For KOVID-19 I visited as many gallery and art installation discoveries as possible. We often use the same design elements and to create a fresh and exciting ensemble, we think a lot and imagine how these elements can differentiate and evolve from previous forms.
You work on different projects for which you need to know different genres. What do you like about this diversity and how do you deal with it?
Jeffrey Eiser: Each of us has different genres, and each of us brings something different. We are fortunate that our customers trust us in all kinds of genres. We’ve worked on everything from the historical reconstruction to the Jersey Shore.
I see you’ve worked on a lot of reality TV shows. Which aspects of production design for this genre will surprise people?
Jeffrey Eiser: Believe it or not, there is actually still a lot of work to be done to make these reality shows. In every show you only see half of the real house at the end. There are tons of false walls laying cables, chambers and gangways. It can be very difficult.
Sue Oneto: Even though the type of reality show we work on usually corresponds to real reality (as opposed to scripted or reproduced reality), we always design for the characters – whether it’s the actors themselves, the city where the show takes place or the actual living space. We explore these characters and then create an environment in which they can live comfortably (or uncomfortably, as sometimes happens).
What kind would you like to make for something you haven’t made yet?
Jeffrey Eiser: Sue will say the horror. I’d like to do more science fiction.
Sue Oneto: I’d like to dive into the horror genre. I grew up with horror films from an early age and it’s still my favorite form of entertainment. No restrictions on the appearance of horror – I’d just as much like to decorate a bloody, tortured porn or serial killer kit as an alien or supernatural kit.
If I were to ask someone for advice about the interior, I think you would be my first choice. How can we create the perfect look for our own personal/work space?
Jeffrey Eiser: I always say there are no rules when it comes to the interior. Good design is subjective, so it’s about what makes you happy. Just follow your heart.
Sue Oneto: Take the time to think about colours that make you happy, textures that used to be comfortable or pleasing to the eye, materials that resonate with you. The rule of three is a good rule to follow, but apart from that, I find it exciting to take risks and explore different design elements you may not have thought of before. Keep an open mind. And don’t forget to do it outside! Plants are your friends.
Visit the Flip This Bitch website by clicking here for more information about their company and the projects they are currently involved in! They can also be found on Instagram, Twitter and YouTube.